Boosting Lead Generation for a Global B2B Technology Brand
Bouncepad are a premium supplier of secure tablet enclosures to the retail, events and leisure & hospitality sectors. In fact they invented tablet kiosks, and so are top innovators in the space. The business operates in UK, US and Germany, providing solutions for a wide range of enterprise brands including British Airways, McDonalds and Tommy Hilfiger. You can even see them being used on the London Eye. Bouncepad’s enclosures are compatible with most tablets, including Apple iPad, Android and Windows tablets.
Analysing & Improving Marketing Performance
In 2015 we performed an extensive audit of Bouncepad’s website, analytics and digital marketing which identified significant opportunities for growth. These focused on inbound channels (SEO, PPC) and improving the onsite user experience and conversion rate.
Working with the Bouncepad marketing team, we divided these into short, medium and long term objectives based on their available resources and business goals.
Building a Long Term Digital Partnership
We’ve since worked with Bouncepad to deliver on a number of projects in both UK and US markets. These have included Conversion Optimisation, Content Strategy, Google AdWords, SEO and Google Analytics / Google Tag Manager.
This coordinated and collaborative effort means lead generation in the paid media space has significantly improved. Driving a far lower Cost-Per-Acquisition and a greater number of leads across the international markets than their previous agency relationship.
Audit Your Own Marketing Performance
Perform your own audit (Advanced): 18 Step Google Adwords Audit Guide
Perform your own audit (Beginner/Intermediate): Top 9 SEO Audit Tools Reviewed
To find out about what a website audit is, and how Web Method can help your brand click here.