Search Marketing and Advertising – Be Found in Google
Web Method offer expert Paid Search Engine Marketing (SEM) and Organic Search Engine Optimisation (SEO) services. We drive targeted traffic to E-Commerce websites using Google Adwords Campaigns across Search and Display Networks. We only use legitimate or “white-hat” techniques to increase website visibility in Google Organic search engine results.
Successful search marketing campaigns often use a mixture of both paid and organic advertising: Pay Per Click (PPC) allows an online business to experiment with keywords and drive traffic quickly at little cost. SEO traffic however might take longer to acquire through content and outreach but will provide greater value and return in the long run.
Google Adwords (PPC) Campaign Management
Working within our clients’ budgets, we regularly report on which Google Adwords campaigns are driving transactions and revenue for the online business. Using this information, we increase PPC campaign profitability and reduce costs.
We have a lot of experience researching and setting up long-tail Google AdWords campaigns.
We perform Google Adwords audits & optimisations of existing accounts, as well as planning and competitor research for new Adwords campaigns.
Alongside every Paid Search Strategy is a strong SEO presence. PPC allows websites to test the strength of keywords in terms of driving business value before investing in content and outreach.
Search Engine Optimisation (SEO) Services
Many SEO agencies will focus immediately on growing the number of inbound links. Although this can increase rankings in the short term it’s not always the best long term approach.
We start with a forensic investigation in your website architecture, usability and web analytics. We then create engaging content, and outreach it to high authority websites.
Almost every website we audit for SEO performance has technical issues that are negatively affecting its keyword rankings in Google or Bing. We always carry out forensic audits as the starting point in a website’s SEO strategy using a wide range of SEO audit tools. This will include
- Sitemap segmentation and indexing
- Use of crawler directives such as nofollow, noindex and canonicals
- Content Duplication
- HTTP 404s, soft 404s, 50x errors and 301/302 redirects
We will also prioritise and implement high priority technical fixes on clients’ websites where required.
Successful SEO strategy should be combined with a great content marketing strategy. Web pages need to be optimised for certain keywords and provide value to users. Keyword stuffing or thin content is liable to be penalised by Google Panda and will also drive customers away.
Outreach & Link Building
Google uses over 200 different ranking factors as part of its algorithm. One of the most important factors for a website to appear in search results is backlinks. These cannot be purchased, because it is against Google’s Webmaster Guidelines and targeted specifically by Google’s Penguin algortihm filter.
In order to get links, websites have to create engaging content, generate interest and network with influencers in their vertical. Web Method provide these outreach services to grow your brand through acquisition and earning of backlinks.
Content Marketing Services – Inspire, Be Memorable and Engage Users
Want to find out more about working with us? Just drop us a quick note here, and we’ll get back to you in the next couple of hours.
Our Content Marketing Services
In understanding your brand, competitors, goals and challenges, we develop concepts that will engage, educate and inspire.
We use sophisticated tools to look at the data behind your industry and customers. This informs the content that will be most successful.
We create quality, engaging content from Blog Posts to Infographics and Whitepapers. We offer bespoke photography, not stock images.
We promote content to bloggers and influencers in your industry, as well as using paid distribution channels and Social Media.
Web Method: Working With Us
We work with Small Businesses, non-profits and established E-Commerce businesses on their content and marketing strategy. At Web Method we work closely with our clients to capture, understand and deliver content that meets their goals. Whether you’re looking to drive sales, customers, brand awareness or profit – your Content Marketing first needs a strategy. We plan, deliver and promote create great content to grow your business so that you can focus on running it.
Free Marketing Consultation
Or, if you’re just browsing then head over to our blog to have a read of 4 major improvements you can make to boost your content marketing.