UK Retail Sales are in Free Fall The UK retail sector is in real trouble, with sales growth in May 2017 at its lowest rate for four years. This is primarily due to the uncertainty of Brexit causing a fall in the value of the pound. Import prices have increased for retailers, which is being passed onto consumers and increasing inflation. The squeeze on liv...

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Jump To AdWords Guide Section: 1. Ad Copy Analysis   2. Keyword Analysis   3. Account Management Review   4. Quality Control   5. Visibility Audit By conducting a Google Adwords account audit, you’ll ensure your PPC campaigns are reaching their full potential. Using this Google AdWords guide, you’ll discover and eliminate mistakes t...

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Why Do We Need Virtual Pageviews? “Real” pageviews are easy to understand. When someone visits a page on your site, that’s a pageview. The tracking javascript loads on the page and clocks a single view in Google Analytics. However, not all website interactions are as straightforward as this. There are tons of things we want to track us...

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