Posted in: Marketing, Social Media
Slacktivism: Is Facebook responsible?
What is Slacktivism?
Slacktivism is an oxymoronic marriage of “slack” (i.e. lazy) and “activism” (i.e. involvement in charitable or political causes). A literal translation might be “The misguided feeling that a tiny, digital engagement with a cause or campaign has made a difference”. Slacktivism has come to promine...